Vodafone pushed further into the world of mobile Internet services on Thursday after it said it would become the latest operator to offer online auction site eBay on mobile phones.
The specially tailored eBay site will be offered to Italian customers at first before being rolled out to other European countries later in the year and comes a day after Vodafone become the first to do a deal with News Corp to put social networking site MySpace on phones.
With traditional call charges on the decline, mobile operators are looking for new ways to get users to spend money. The hope is that customers will use more expensive data and mobile Internet services if they are offered the right applications, sites and download services.
Although Internet usage on mobile phones is rising, the impracticalities of viewing complex Web sites on tiny mobile screens has so far corseted what operators had hoped would be explosive growth when they paid billions of pounds for 3G licenses in 2000.
Mobile operator 3, owned by Hutchison Whampoa, began offering eBay as part of its X-series package last year.
source news : news.yahoo.com
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